Radio Day by TNR Communications at the Press Association
We all have a favourite DJ, a presenter we tend to agree with, a show we always tune in for, and likewise a program you’ll stay clear of at all costs.
Radio is more than just a distraction; it’s a personal choice, a preference and for some a daily ritual.
Every morning I wake up to my radio alarm clock; listen to the news and the ongoing witty banter that is the Chris Moyles breakfast show. This has been my morning routine for the past 3 years; however since joining TNR Communications I find myself curious as to what else is out there. What are other breakfast teams doing; what are they saying; who are they talking to; and what are they covering? I find myself switching between Radio 4’s The Today programme, my local BBC Three Counties station and then back to Radio 1 as I still can’t shrug the feeling that I’m somewhat cheating on Chris Moyles.
So why do we become so loyal, and personable with the radio. What is it that makes us tune in, listen and to some degree participate?
I think it’s the ease of radio; it’s never hard work to listen to discussions, jokes, music, as well as the more challenging debates, courtesy of the Victoria Derbyshire show. With endless station and program choices across the UK, from the very local breakfast radio shows, to national news-agenda setting programmes, every demographic is catered for. And as online streaming and digital radio has grown, more niche audiences are reached, such as BBC Asian Network, dedicated sports station Talksport and black music network 1Extra.
So the nationals, regional’s and independents…even hospital radio…are all providing unique content, interesting topics, old and new music alike – and its all produced with the audience in mind.
And this is where I become a true radio fan. Not content with just listening, I present an evening show at my local hospital. I love how the radio can be a complete distraction for the patients, to the point where they take part in phone-in’s, request songs and comment on the ‘weekly film round up’.
So as an advocate of radio, I truly think it is an excellent broadcast medium and in my opinion we have some of the greatest talent out there fronting the various programmes, shows and stations.
It should not be dismissed in any PR campaign brainstorm as it might just prove an excellent way of reaching your target audience, who are after all actively tuned in to their favourite shows!
By Elizabeth Herridge (Project Manager at TNR Communications)